Analysis of Target Market . . . er, Population

What are the descriptors of our target market . . . target population?

While reading this week's chapter, & now seeing the Matrix of ADDIE a little more clearly, I highlighted, copied & pasted the issues that I thought would be most significant to our team's (3 J's & an R) Big Project.  These are pulled right from the text of The Systematic Design of Instruction - Dick & Carey - so credit where it's due.

Thank you oh great Dick & Carey . . . we bask in your generous brilliance!  Sincerely.

Issues very relevant to our target population:

• Tryout learners serve as representatives of that group in order to plan the instruction.

• ARCS model (attention, relevance, confidence, and satisfaction)

• Do not assume that learners are very interested in the topic, find it relevant to their interests or job, feel confident that they can learn it, and will be satisfied when they do.

• Added problem associated with this project, namely recruiting [teachers/administor] support.

• Training in new instructional software is irrelevant for teachers who have severely outdated computers in their classrooms that won’t run current software applications.

• Does the learning environment that you are visiting include these tools? Can it accommodate them if they are provided? The most common “tools” today are probably computers and smart mobile devices. 

• Sometimes just the act of explaining the analysis leads to insights about duplications, omissions, unclear relationships, illogical sequences, or unneeded information.

• You must see how a learner from the target population reacts to the skills you will be teaching.

• Does the learner understand what you are talking about? How would the learner describe it in his or her own words? Can the learner perform the entry skills?

Better get on our Survey Monkey